Understanding the Holiday Book Market – Prep Guide, Part 1
PART 1: Prep Guide for Authors Dear Readers, As the adage goes, knowing is half the battle. This rings particularly true when it comes to planning your holiday book sales. A successful seasonal campaign hinges on a deep understanding of the holiday market. A surge in consumer spending is characteristic of this season, and as an author, you need to be primed to seize this opportunity. This article will explore three vital strategies to better understand and leverage the holiday…
