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Category: Advertising, Marketing, Promotion

Understanding the Holiday Book Market – Prep Guide, Part 1

Understanding the Holiday Book Market – Prep Guide, Part 1

PART 1: Prep Guide for Authors Dear Readers, As the adage goes, knowing is half the battle. This rings particularly true when it comes to planning your holiday book sales. A successful seasonal campaign hinges on a deep understanding of the holiday market. A surge in consumer spending is characteristic of this season, and as an author, you need to be primed to seize this opportunity. This article will explore three vital strategies to better understand and leverage the holiday…

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What Book Reviews Can Teach Us

What Book Reviews Can Teach Us

Hello all,  Happy Friday Authors can become obsessed by reviews, but there is more there than good or bad. Reviews give you a lot of insight to what the reader expects in a book. This morning, Amazon sent their latest book reads offer for $1.99. One book caught my attention, not to read, but I liked the cover, so I went to the product page to take a screen shot for my “cover ideas folder.” And, as always, I read…

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Daily Digest: How to Optimize your Amazon Author Pages

Daily Digest: How to Optimize your Amazon Author Pages

Most authors know that it’s critical to have a great Amazon book description and metadata, but most do not take the time to utilize their Amazon Author Page as a SALES TOOL. As you can see, your Amazon Author page allows you to add a lot of information about you, your site and your titles. Amazon allows you to add these types of items to your page: RSS feeds—such as those from your blog or Tumblr account Events, including speaking engagements…

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